Online Reputation Management (ORM) – A Proactive, not Reactive Process

What’s the difference between Search Engine Reputation Management and Online Reputation Management? While Search Engine Reputation Management is all about dousing the fire after it has spread and doing damage control, Online Reputation Management is more about sniffing out a potential fire and taking steps to prevent it from ever happening.

What exactly is Online Reputation Management?

In very simple words, ORM is the combination of public relations, marketing and search engine optimization. It allows you to manage the reputation of the company proactively by achieving high ranking on search engines. ORM is a three-step process that involves a lot of tactical planning and strategy.

Three Steps of ORM

The three steps of ORM, which form the backbone of its strategy are:

1. Monitoring and tracking what is being posted about you online. This works as a warning system that can alert you of any adverse information that is being posted on the net.

2. Analyzing how the information on your company can affect your website. In addition to this, you also have to take stock of your online assets, meaning the sites under your control, which you can use to influence rankings on search engines.

When all things in the world are susceptible and pliable to change, so should your websites. Dynamic websites are a blend of advanced and sophisticated technology making it easy to retrieve information and update it. 

Hassle free experience

Updating information on dynamic websites is a hassle free experience because you don’t need to create hundreds of pages like in the case of static websites. Adding and updating data is a child’s play because all the required information is stored in the database at the backend. It only requires the use of a right programming language to update, retrieve and display data to the customers. 

Interactive interface

This is the best part about dynamic websites since having an interactive interface not only helps customers view the information that is displayed; it also enables the users to retrieve information from the company’s database to help them gain better understanding. In dynamic websites you can get the pictures to change every time your mouse cursor moves over a particular word thus increasing visual appeal of the website.

SEO friendly

Dynamic websites help in making SEO more effective because the site administrator gets an increased control over the content placement on the website. You can update relevant news in real time, and offers can be featured instantaneously on the homepage thus enabling the search engines to easily find and retrieve these pages.

Effective time management, faster updates and reduced maintenance costs are the other benefits offered by dynamic websites in comparison to static websites. These websites also help us exert better control over the content being displayed without the use of any third party software.

Our services span all the stages of web design, development, SEO and Internet marketing. Here is a brief outline of the services we provide.

• SEO Services:

Our range of SEO services spans link building, directory submission, article submission, blog creation and submission, press release services, SEO content copywriting etc. Through such a holistic range of services we help enhance page rankings of your site on popular search engines.

• Web Design Services:

Our web design services comprise logo and banner design, newsletter design as well as Flash development to create stunning visual imagery on your site.

• Web Development Services:

Our programmers at Wild Net Technologies have extensive experience in both PHP as well as ASP technologies. Thus your website is empowered with the latest technology.

• Pay Per Click Services:

Although using ppc services can save you money, the biggest benefit is the time you will save by not having to micro-manage every party of your pay per click marketing launch. You'll have professionals available who can handle the details for you and who can make sure your campaign gets off to a great start.

• Link Building Services:

Wildnet Technologies is one examples of these good link building services. They do not practice any of the negative methods above. Instead of using shortcuts, they work on finding related sites for their link building services.

• Internet Marketing Services:

In regards to your web marketing campaigns we can be of strategic value-add through our PPC services, Adsense marketing, Social Media Optimization as well as email marketing services.

• E-Commerce Solutions:

As Internet users around the world are extensively using social networking websites like Digg, Del.icio.us, Myspace, Youtube and so on, immense marketing potential lay hidden with these sites, but very few marketers know how to exploit. .